The Future of Sustainable Living

Increasingly, today’s consumers – and the consumers of the future – are interested in sustainable and “green” personal lifestyle products. An upscale and well-educated demographic, these consumers represent more than 25 percent of U.S. shoppers, generating more than $290 billion in sales each year. Specialty products in this category earn brand loyalty based on values rather than price. The channel includes cosmeceutical, nutraceutical and supplement products for health, wellness and body care. Naturally, CBD is in high demand for its proven ability to deliver a unique variety of healthful benefits organically.

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